A little investigative work goes a long way in revealing the institutional money about to enter the crypto space.
Google has been missing out. First, in the middle of 2018 they banned Crypto related Advertisements. And this month they just unbanned them.
Must have been the loss of ad revenue to Facebook since July that did the trick.
Google’s business is not search engines, it’s Advertising.
Google owned 37% of all digital ad budgets in 2018.
And Alphabet, the parent company of Google received $95.4B in ad revenues last year — or 86% of its total revenue. And in 2018, 83% of that number came from search ads.
There’s been a ton of articles that say the Crypto Bubble has Popped, but you couldn’t tell that from the price of crypto ads on Google:
I haven’t seen such prices since I last saw an ad budget campaign for the healthcare industry:
The prices for health conditions were determined by the group that pays for them. For healthcare, that could be hospitals that want patients, or lawyers that want to litigate on behalf of patients. Mesothelioma is big business.
As an SEO Analyst, or Search Engine Optimization Analyst, it was my business to see into the future. What I told clients was that my job was to see the invisible, have insight into my client’s business that even they themselves did not.
And then exploit it.
Arbitrage the hell out of it. Get them the search volume that their competitors could not. Because in all cases I was brought in on, there was a hidden source of online traffic that was invisible, not just to them, but for their competition as well.
Let’s take a closer look at the Google Adwords screen again:
“bitcoin valuation” — seems like a weird term to come up as the highest bid search phrase. Like, why not just “bitcoin price” or even “bitcoin value”?
Let’s look closer to what a search for that reveals:
The moneydisrupted.com website is running an ad against the phrase “bitcoin valuation”. Looks like they are a research organization:
Scroll to the bottom:
$9,450 for a report.