Mastercard ropes in 7 startups to boost its Crypto program

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Mastercard, a global leader in payments, said on Thursday that seven startups from different countries had joined its Start Path programme. According to the notification, the card company collaborates with cryptocurrency, blockchain, and digital asset-based businesses that have the same goal of making these technologies and assets more widely available through the Mastercard Start Path global startup engagement programme.

In order to facilitate access to digital assets, foster creative communities, and enable people to develop for the future using Web3 technologies, the payments business noted that they are inviting a new batch of entrepreneurs.

The startups are Digital Treasures Center in Singapore, Fasset in Abu Dhabi, Loot Bolt, Uptop and Quadrata in the United States, Stable in Colombia, and TBTM (Take Back the Mic) Studios in Dubai. They will join the more than 350 businesses from 40 nations that have taken part in the Start Path initiative of Mastercard since 2014.

NFTs (non-fungible tokens), blockchain games, and metaverse experiences, according to Mastercard, have the potential to revolutionise how customers connect and shop. To realise this promise, according to the company, IT, banking, fintech, and cryptocurrency must work together.

The business unveiled a brand-new programme called Crypto Source last month to let financial institutions provide their clients with bitcoin trading and related services. In 2021 Mastercard CEO Michael Miebach highlighted the developments in crypto and CBDCs during an earnings call, arguing that the firm was well-positioned to remain a cornerstone of international value flows. Miebach stated that,

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