Paris: NFT collection linking luxury and plastic free

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In Paris, luxury meets plastic free through NFTs. It’s a special new collection of Non-Fungible Tokens from Hotel Lancaster, in collaboration with Plastiks, to be launched today, the proceeds of which will support a green start-up. 

Paris: an NFT collection that links luxury and plastic free

The NFT collection able to combine luxury with the commitment to environmental sustainability

Hotel Lancaster NFT Collection is the name of the new collection of the first 15 Non-Fungible Tokens that, in collaboration with Plastiks, aims to support a reverse logistics start-up in Brazil, Green Mining, which works to improve plastic recovery using waste collectors.

Buyers of such NFTs, in return, will get a night for two in one of the luxury rooms of the best hotels in Paris, with various benefits such as a VIP Club card.

A compromise that uses NFT collections to connect the luxury of Paris with the plastic free Brazilian start-up. 

The NFT collection will initially be limited to 15 items, on sale from today, 1 June 2022. All of these NFTs are associated with a hotel room that, together with the room design, will contain the Plastic Recovery Guarantee (PRG).

Hotel Lancaster NFT collection and the ecological mission

The Lancaster Hotel’s eco-friendly mission associates NFTs with the luxury experiences of its environmentally conscious guests. 

In this regard, Lydérick Jadaud, Director of the Lancaster Hotel, said:

“These NFTs allow our clients to directly contribute to the global fight against plastic waste and improve the lives of the people on the ground. I am immensely proud that Hotel Lancaster is able to bring these groups together through this fantastic project”.

On the other hand, Plastiks is the dedicated take-back partner that sponsors plastic waste reduction projects, such as the Brazilian startup receiving the proceeds from the NFT collection. 

André Vanyi-Robin, CEO of Plastiks, also commented on this:

“We are delighted that Hotel Lancaster has chosen Plastiks to help it lead the way in what is an inherently difficult industry to adapt to sustainable living”.

In addition to these new luxury experiences for environmental sustainability through NFTs, the French capital will also host the next Metaverse Summit 2022

Technology and creativity revolving around the metaverse will be celebrated in Paris from 16 to 17 July. It is an international convention that brings together leading entrepreneurs, builders, investors and metaverse experts to explore and build the future of the metaverse together. 

To date, the Metaverse Summit has more than 10,000 community members worldwide, with events held in Paris, Madrid, Barcelona, Denver, Dubai, Shanghai, Los Angeles and more.



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