It’s official: cryptocurrency developer Jay Graber will lead the Bluesky project launched by Twitter.
She announced it himself on Twitter, saying that it is an initiative to decentralize social media.
— Jay Graber (@arcalinea) August 16, 2021
Graber also reported that he has been working closely with a group of thinkers and implementers of the decentralized social ecosystem over the past year, so much so that he has already published a review of this ecosystem in January. His next step will be to hire staff for the Bluesky team.
The project will be realized in collaboration with Twitter and other companies, and it promises to be a long-lasting project.
Graber has worked on Zcash in the past and recently won a grant from the Ethereum Foundation to fund his work on the InterRep project, which aims to ensure that social media accounts have a good reputation without sacrificing privacy and decentralization.
The goal of Twitter and BlueSky
Bluesky’s goal is to cut out the middlemen to give users back control over their social experience.
In fact, online social activity is now in the hands of a few big giants, including Facebook, Google, and Twitter, so much so that even the centralized Microsoft has entered this business by purchasing LinkedIn some time ago.
That gives these companies immense power, such as even the power to silence the President of the United States of America.
Instead, the Internet and the web are born as decentralized platforms and, above all, without the possibility to be controlled by single subjects, even if they have enormous power. Unfortunately, however, over time, much decentralization has been lost, so much so that the web, in general, is now dominated by individual giants such as Google or Amazon, just to name two of them.
The problem is even more evident on social networks because they are born from the beginning as platforms not only completely centralized but also entirely dominated by the person who creates them and then controls them.
That’s why for some time, we have been trying to bring back some decentralization in a sector that was born decentralized, but over time has become increasingly centralized.